Innovative marketing: digital strategies and tools – The new way of communicating, more emotional and less rational
25 Jun 2021

Innovative marketing: digital strategies and tools - The new way of communicating, more emotional and less rational.

Use and maximise new tools to market your products, services or destinations to tourists in this era of great change.

Anabela Correia

Tourism Director at Fundação INATEL (Moderator)

Graduated in “Tourism Management”, with a master in “Marketing” and an Executive Programme in “Competitiveness and Strategy for Organizations” (Harvard Business School)

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She has more than 20 years of experience in the tourism sector, having worked in different companies, from travel agencies, to event planning, as well as communication & marketing for tourism. She is also representative of Fundação INATEL at ISTO (International Social Tourism Organization) and her main professional interests are the ones related to Fair & Sustainable Tourism; Cultural and Intangible Patrimony; Youth and Senior Tourism; Regional and Local Development; Social Policies in Tourism and Digital Marketing. In her spare time she loves to walk, travel, read and listen to music.

Sarisher Mann

Founder of Sustainable Alpine Tourism Initiative
Sarisher Mann

Sarisher is the founder of the Sustainable AlpineTourism Initiative (SATI)

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which she created whilst researching sustainability leadership at the University of Cambridge. Alongside SATI, Sarisher works in sustainable finance communication and engagement at BNP Paribas, where her previous roles include being a Macroeconomic Researcher. Sarisher is a One Young World ambassador and has also been trained by Former US Vice President Al Gore as a Climate Reality leader, through which she regularly presents talks on climate science and the economic, social and environmental impacts of climate change.

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Jimmy Pons

Co-founder of Round Cubers (Spain)
Jimmy Pons

Since 1996 in developing Internet projects, with a focus on tourism.

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Worked at: ICTE, ITH. Fiturtech Ideologist. Developed innovation methodologies in: Rumbo and BlueBay Hotels. Develops social entrepreneurship projects in: Mindful Travel Destinations for a tourism focused on the wellbeing of human beings and the planet. Co-founder of Roundcubers and the Global ExO Ecosystem methodology. Co-author of the book "pásate al modo avión, Mindfulness Ejecutivo para humanos ultraconectados" and Master in Digital Disconnection (Libros Oberón Anaya) Professor EOI, JSF, EDEM: Tourism innovation, digital transformation, customer experience, Executive Mindfulness. Researches transformative technologies and their application to tourism.

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Rafael de Villasante

Iternatura
Rafael de Villasante

Architect for the ETSAB-UPC in Barcelona and graduate in Tourism Marketing.

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He has developed his professional career in the fields of territorial planning, international consultancy and tourism strategy, and has specialised in innovation, tourism infrastructures and infostructures. In recent years, with the company Iternatura, he has been a pioneer in innovation with the design of tourism products through transmedia storytelling using various means of communication, gamification and technological, virtual and analogue interpretation.

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Jacques Rayet - ISTO 25-06-2021