The Scottish government has launched a programme to recover the tourism sector after the sanitary crisis. Among other measures, the programme considers holiday vouchers.
The Scottish Tourism Task Force developed a programme that aims to support the tourism sector in the country for its recovery post-pandemia. Among the organisations that are part of this Task Force is Visit Scotland, a member of ISTO.
At the beginning of the year, the ISTO Secretariat provided Visit Scotland with a series of measures that ISTO has identified as useful tools to promote tourism for all in a fair and sustainable approach as a response to Covid-19.
Interestingly, the recovery programme developed in Scotland considers: holiday vouchers, days out incentives, talent development and leadership programme for tourism workers, the Net Zero Pathway and a marketing fund.
In relation to the holiday voucher scheme, it is stated that it is a measure that allows to make tourism more inclusive and socially sustainable. In general, holiday vouchers are considered as a strategy to promote domestic tourism and allow more people to have access to tourism in their own country.
For ISTO Director, Charles-E. Bélanger, who has worked in partnership with Visit Scotland on this issue, it is great news to see that the holiday vouchers are included in the £25 million recovery programme. This is proof that tourism for all can play a relevant role in supporting the actions that will allow the tourism sector to get back on track once Covid-19 is behind us with an emphasis on domestic destinations.