Understand the need for adaptation of rural communities working on community-based tourism and contribute with marketing models and strategies for the sustainability of these communities.
24
Jun 2021
Community-based, competitive and sustainable tourism - Marketing strategy.
José María de Juan Alonso
Founding partner and Director of KOAN Consulting (Moderator)
Born in León (Spain) in 1960. Diploma in Tourism and Degree in Humanities.
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Founding partner and director of KOAN Consulting SL (Madrid). Since 2000. Tourism consultancy work in more than 40 countries. Ambassador for Spain and Member of the Board of Directors of WFTA-World Food Travel Association (Oregon, USA). Member of the Board of Directors of ISTO. Founding Member and former President of Interpret Europe-European Network for Heritage Interpretation. Witzenhausen (Germany). Representative and auditor for Spain of the sustainability systems Travelife for tour operators and Green Destinations for destinations (Members of the Global Sustainable Tourism Council).
Esther Gregoria Camino Morón
Leader of Asociación de Turismo Vivencial Raíces Inca Raqchi
"We are direct heirs of the Incas", says Esther Camino, leader of the organisation called "Asociación de Turismo Vivencial Raíces Inca Raqchi",
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an initiative that she undertook together with other members of her community with the aim of offering travellers not only hospitality, food and rest in their homes, but also a cultural experience of feeling the Inca spirit, transmitting part of their history, their Andean cosmovision, their handicraft and agricultural knowledge, next to the imposing Temple of Wiracocha. "Our undertaking began in 2001 with 13 families from the community who shared the same purpose. With the support of some organisations we were able to obtain funds that allowed us to train ourselves to serve the travellers. Eventually we made an agreement with a travel agency to bring tourists. Today we work with five agencies in Cusco, which offer a package that includes accommodation for one night, full board and a pottery workshop.
Caroline Mignon
Director of ATES
Caroline has been director of ATES (Association pour le Tourisme Equitable et Solidaire) since 2014.
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In this respect, she works on the deployment of a balanced tourism, a development lever for the host territories and populations. Member of the board of directors of ISTO, Treasurer of the ATD association (actors of sustainable tourism) and administrator of Fair Trade France, involved for more than 25 years in social, then sustainable and fair tourism, Caroline Mignon also works daily on local actions aiming at raising awareness of the largest number of people to the challenges of ecological and social transition.
Gamaliel Njoya Ntieche
Director and Curator of the Royal Museum of Batoufam
Gamaliel is also in charge of communication for the Batoufam Tourism and Leisure Association.
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He holds a degree in moral and political philosophy and a post-graduate diploma in Heritage and Museology obtained at the Institute of Fine Arts of the University of Douala. He is also a young researcher at the University of Douala at the Laboratory of History and Science of Heritage, and a member of the coordinating committee and in charge of communication for the International Social Tourism Organisation, Africa section (ISTO).
Sabrina Urrutia - ISTO
24-06-2021