On Wednesday, January 19, the first CafecISTO Europe 2022 on the risks and benefits associated with sustainable tourism and intangible cultural heritage was held with the participation of about forty members and experts from different countries.
The day began with a presentation by Gabriele Desiderio, representing Unione Nazionale Pro Loco d'Italia (UNPLI) - an Italian association that works with schools, universities and institutions to design ways to improve cities and provide assistance to visitors. Gabriele presented the association's activities in relation to UNESCO and spoke about the 2003 Convention for the Safeguarding of the Intangible Cultural Heritage, with particular emphasis on the relationship between preservation and sustainable promotion.
Next, Carla Raposeira, representing Fundaçäo INATEL - a Portuguese foundation that promotes the integral well-being and personal development of young people, workers and the elderly through leisure and recreational activities - presented some of its initiatives, such as the "INATEL 55+.pt" program, which facilitates holidays for people over 55 years old in vulnerable situations, or the "Passport for the Responsible Tourist", given to clients to inform them of 10 key recommendations in order to be a responsible traveler. In addition, INATEL presented the work being developed by them in the tourism sector for the protection of intangible cultural heritage.
Finally, Blandine Thenet, Director of Promotion for ONLYLYLYON - a marketing program for the promotion of the city of Lyon - provided a presentation of the city's tourism offer, which is strongly linked to gastronomy and historical heritage. The opportunity also provided an opportunity to present ONLYLYLYON's strategy for making Lyon a fully sustainable city.
ISTO extends the invitation to all to join the next CafecISTOs to be held throughout 2022. All information will be available on our social networks, website and monthly newsletter.
The recording of the CafecISTO Europe is available on our YouTube channel: