Municipality of Medellin.
Colombia
Local or regional government agency
The Municipality of Medellin has a Sub-Secretariat of Tourism in charge of the planning and management of the tourism sector in Medellin, which operates according to the following strategic guidelines: planning and destination management, competitiveness, promotion and internationalisation of the city.
The main functions of the Sub-Secretariat of Tourism include innovation strategies coordination, tourism sector revitalisation in Medellin, local tourism management promotion within public and private tourism institutions, tourism promotion and the city's image management, as well as the implementation and execution of policies and guidelines to orientate the support processes.