Municipality of Medellin

Municipality of Medellin.

Policy

Colombia

Local or regional government agency

The Municipality of Medellin has a Sub-Secretariat of Tourism in charge of the planning and management of tourism in Medellín, which operates according to the following strategic guidelines: planning and destination management, competitiveness, promotion and internationalisation of the city. The main functions of the Sub-Secretariat of Tourism include innovation strategies coordination, tourism sector revitalisation in Medellín, local tourism management promotion within public and private tourism institutions, tourism promotion management and the image of the city, as well as the implementation and execution of policies and guidelines to orientate the support processes.