The Social Tourism Programme is based upon four basic foundations: democratisation of tourism access, social development of participants, education through tourism and education for tourism. The Programme educative action is ruled in the belief that educating the tourist to be more conscious and responsible in its actions is part of the global citizen education, as we are the same person when we travel and when we are at home.
The actions are developed through visits operated from the SESC Bertioga Leisure and Vacations Centre (a vacation centre that can accommodate 1,000 people/day at the same time, in Bertioga, a town near the sea), which include short, medium and long term excursions (meant to São Paulo state cities and other Brazilian states), one day tours (in the town or to nearby towns) and complementary activities (like talks, debates, workshops, courses, seminaries and meetings), gathering more than 76,000 people in 2004.