The Instituto Distrital de Turismo aims to implement policies, plans and programmes for the promotion of tourism and the positioning of Bogotá as a sustainable tourist destination. Its mission is to promote the integral development and economic strengthening of Bogotá, through tourism as a mitigator of social, economic and environmental impact; through policies, plans and projects from local vocations, the generation of information, the promotion of the city at national and international level as a competitive, sustainable, safe, accessible and inclusive destination, which articulates with the region to improve the quality of life of its inhabitants and the actors of the sector's value chain.
The above, through 3 main strategic lines:
- Management of the destination;
- Promotion and marketing of the city;
- Tourism observatory.