The mission of VISITFLANDERS is to promote tourism and recreation and leisure in Flanders. To realise this, the agency is responsible for increased professionalism in the tourism industry and supports the development of tourism through providing general coordination. VISITFLANDERS' tasks encompass tourism products promotion, quality monitoring, research, communication and collaboration.
The Accessible Travel Info Point (in Dutch: Infopunt Toegankelijk Reizen) is also a service of VISITFLANDERS. The mission of the Info Point is to supplement the lack of information about travelling when you have a disability.
Furthermore, VISITFLANDERS also has another service called The Holiday Participation Centre which targets people and families in poverty who are unable to take holidays. This target group is reached via social partner organisations.