Udhetim I Lire is a non-governmental organisation based in Albania, focusing on tourism, cultural heritage, youth, environment, sustainable development, and good governance. Among its objectives, Udhetim I Lire aims to become a reference in the field of cultural tourism and to stimulate tourist flows from neighboring countries. Additionally, it is committed to legally representing its members to protect their interests and facilitate their cooperation. The NGO is active in these three sectors:

• Active participation with local, national and international. authorities and institutions for the adaptation of legislative means.
• Promote the adaptation of a modernisation policy for tourism businesses.
• Collaboration and agreement at national and international level.