Established in 1946, the Serviço Social de Comércio (Sesc) has been dedicated to promoting the social well-being and quality of life of workers in the trade of goods, services, and tourism sectors. Funded by employers from these sectors, the institution promotes access to actions and services in Education, Health, Culture, Leisure, and Assistance. One of its most important initiatives is Social Tourism, a pioneering action in Brazil that aims to democratise access to tourism and promote education for and through tourism. Primarily aimed at low-income workers and their families, it offers an important leisure option, providing trips and tours based on discovery, encounters, and socio-educational opportunities for both visitors and hosts, contributing to social development. Aligned with the values promoted by the International Social Tourism Organization (ISTO), Sesc transforms the lives of millions of Brazilians through a fair, responsible and sustainable tourism for all,allowing them to discover the culture and history of various regions. In addition to offering excursions and tours at affordable prices, Sesc operates several hotels located in different regions of the country, benefiting both the workers of the goods, services and tourism trade companies, as well as society in general.