The Emilia-Romagna Region promotes and coordinates tourism businesses and activities in its territory and, through specific projects and initiatives, fosters communication and its own tourism marketing. It is a dynamic centre of activity located between the key areas of the northern part of Central Europe, the Mediterranean basin, the Adriatic coast and the Danube river. Over the years, a strong tourism industry has been developed, with a wide variety of attractions, from resorts to spas, from cultural sites to natural areas, and from river tourism to sports.