New tourist profiles and trends – The new tourist wants to belong, not to see
25 Jun 2021

New tourist profiles and trends - The new tourist wants to belong, not to see.

Exchange experiences on current trends in demand: new consumer behaviours, changes in tourist consumption, factors influencing decision making - Post COVID tourist.

Clelia Durant

Subdirectora de Inteligencia y Prospectiva Turística, PROMPERÚ (Perú)
Clelia Durant

Master in Marketing with more than 25 years of experience in market research, user experience, competitiveness and innovation.

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With more than 15 years working specifically in the knowledge of tourist behaviour, current and potential, national and foreign, and their trends, through the use of different methodologies, both traditional such as observation, interviews, surveys, and non-traditional, such as the use of Big Data to know their comments and feelings through networks, travel blogs and search platforms. She currently serves as Deputy Director of Tourism Intelligence and Foresight at PROMPERÚ.

Juan Jesús Garcia

Head of Industrial Affairs, Amadeus IT Group (Spain)
Juan Jesus

Juan-Jesús has more than twenty years of professional experience working in multinational companies in different geographical environments.

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He is currently responsible for Europe Industry Affairs at Amadeus IT, a company dedicated to the development of technology and innovation for global travel and tourism companies. In his current position he leads regulatory and policy initiatives with the European Commission, the European Parliament and the European Council, relations with governments at national level and with industry associations, consumer groups, academia and other institutional stakeholders. Juan-Jesús is currently Vice-Chairman of the EU Travel Tech Association, which represents the European interests of travel technology companies. Finally, he coordinates Amadeus' work programmes with the World Tourism Organization, the European Travel Commission and participates in working groups with the World Economic Forum and the OECD. Juan-Jesús holds a PhD from Comillas Pontifical University where he presented his doctoral thesis on '' the adoption of mobile device initiatives by tourism companies in Spain: determinants and adoption models'' in February 2016. He is a member of the Tourism Committee of the Spanish Association of Accounting and Business Administration. He has published the AECA Document on ''the strategies of tourism companies through mobile devices'' in collaboration with professors from several Universities and representatives of the travel industry.

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Sabrina Muñoz

Telefónica S.A. (Spain)
Sabrina Muñoz

Degree in Management and Executive MBA with a focus on Telecommunications.

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Extensive experience in IoT and Big Data technologies, specialising in making the most of data to generate insights and collaborate with institutions that want to be "data-driven". More than 15 years of experience in the telecommunications area, in national and multinational companies in the B2B and B2C segments, with action in sales and marketing management, sales team leadership, product development and market expansion. As current Commercial Head of the Brazil market in Telefónica AI of Things, responsible for assisting companies from a technical perspective and organizational transformation in order to use technologies for the connection and creation of information that enables the efficiency of processes, optimization of resources and generation of new sources of income. Involved in projects using mobile data insights, bringing organisations closer to their users so they can improve their offer and their business. She has worked with a wide range of companies to become more customer-centric (or citizen-centric) in the Transport, Tourism, Retail, Media OOH and Banking sectors.

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René Fischer

Founder and President of Hospitality & Service University - HSU
René Fischer

Consultant and lecturer specialising in service design and management / IEM (Intelligent, Entertaining, Memorable) tourism experiences.

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Founder and President of Hospitality & Service University - HSU. René is a Hotel Business Administrator and holds a Post-Graduate Diploma in Hotel Management (D.P.A.) from the Scuola Internazionale di Scienze Turistiche di Roma, Italy. With specialisation studies in Service Business Administration at Universidad Adolfo Ibáñez, Universidad Adolfo Ibáñez, Spain. Adolfo Ibáñez, Chile; in Strategic Hotel Marketing and Strategic Restaurant Marketing at The Cornell University N.Y., USA; and in Strategic Restaurant Management at The Cornell University N.Y., USA; and in Strategic Hotel Marketing and Strategic Restaurant Marketing at The Cornell University N.Y., Chile. USA; and Strategic Customer Service Management at the University of California Berkeley, USA.

Jacques Rayet - ISTO 25-06-2021