ViaVia Tourism Academy is an autonomous non-profit centre of Expertise and Education in Sustainable Tourism Development, which operates on four continents. The Academy grew out of the socially responsible entrepreneurship approach of the worldwide network of Joker/ViaVia Traveler Cafés. Its aim is the deployment of Sustainable Tourism as a tool for economic, social and cultural development, and as a source for more inclusive societies. The mission of the ViaVia Tourism Academy is to develop, apply and share knowledge and experience in Sustainable Tourism Development with private and public beneficiaries in the regions where tourism is prioritised in order to make communities thriving.