The Secretaría de Turismo designs and coordinates public policy to plan, promote, develop, and support tourism in the state of Baja California. Main activities:

• To propose, execute and evaluate public policies, programmes, tools, declarations, promotional actions, information, research, vocational training, skills and, in general, to regulate tourism activity, inducing and encouraging sustainable, inclusive and native tourism.

• To regulate, classify and verify tourism activities, as well as to promote cooperation with various authorities in matters related to the tourism sector;

• To stimulate the formation and strengthening of associations, committees, clusters and boards of public, private, social or mixed nature, in the field of tourism and related activities and services.