Meeting day for Place de Marché’s partners – Data usage as a way to strategise territories.
Format On site
9:00 AM (UTC+2)
Each year, we organise a meeting day for the Place de Marché (virtual marketplace) partners. These include regions, associations, professionals, and more. This year, the theme of data, and how to use it in a responsible and sustainable way, will be at the heart of the discussion.
For tourism professionals - especially rurally based ones - studying client data, preferences, and purchasing habits is a major help in keeping a competitive edge.
This process is an essential tool in building an efficient and well-run marketing strategy, as well as boosting economic growth. Ethical data usage is a way to help keep the process safe.